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Donna Summer died Thursday morning after succumbing to a long battle with cancer, TMZ.com reported. She was 63.

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How Google and American Express’s FaceBook Video Campaign help Small Businesses like Yours get Noticed!

As a small business owner I am always looking into every possible way to insure that my company brand is visible. Well, I came across a great article that featured American Express and Facebook assisting small business like mine and yours and what do you know…the one key element they used for marketing their message was VIDEO!!

They created a variety of short testimonial videos of small business owners and entreprenuers just like us and had them tell their success story!

Last year Google/ American Express teamed up and started a campaign with FaceBook to assist small business/brands in gaining more visibility using video.

Their FaceBook page allowed you to type in your zipcode to see just how visible you are and a peek to see if your competition has the leg up on you! Even though this campaign as ended, smart businesses know that video Product Spotlights is one of the smartest and most effective ways of promoting your brand but importantly engagement which leads to action with existing and potential consumers.

According to socialmediatoday

a Bright Roll survey found that 65% of marketers plan to reallocate campaign spending from TV to online video this year. More than 25% see online and mobile video as the two platforms that will have the overall largest spend increases in the next two years.

SocialMediatoday - Why Online Video Marketing is Essential for Marketers in 2012! (Article)

MARKETING TIPS TO KEEP IN MIND FOR MAKING QUALITY PRODUCT VIDEOS

1. Keep the video length to 60 seconds or less. The goal of the video is simply deliver the core marketing message for a call to action.

2. Mention how long the video is in the landing page and let the video tell the story.

3.Use a video produced specifically for your marketing program instead of a general video about the company.

4. Measure visitor engagement with the video. Use video analytics to measure the key visitor video engagement. YouTube offers this feature.

5. Make sure the video player is above the page fold!

Today’s ICreateTv -BRAND PRODUCT SPOTLIGHT is

The “TravelistaTV” Web-Series Show Teaser: (VIDEO)

For more information on how to create a Product Spot Light Video for your company please goto: ICreateTv “Your brand should simply be unforgettable”

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New York Bartending School knows the value in video promotions!

VISIT ICreatetv.com TODAY for your NEXT Sizzle VIDEO!

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ICreateTV Product Spotlights:

“TravelistaTV” Los Angeles Show Teaser

TravelistaTV Hosts and Travelistas Andrea Adams & Teri Johnson jet over to sunny Los Angeles for the BET Awards Show in Hollywood along with hitting all of the parties, beaches and nightlife!

Your BRAND should BE simply UNFORGETTABLE!

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